Only seven or eight short years ago, only a few % of the British public had bought flowers online. By 2015 though this had increased to around 10%. Now (at time of posting) this number is at 13%, according to a new analysis by Royal Flora Holland!
Flowers are possibly a commodity that you wouldn't think to shop online; your local high street florist or even supermarket probably comes to mind initially. But as customers start to use online shopping channels more and more these days, for more of their purchasing, it's not too much of a shock that there's been a steady rise in floral trade online.
Thinking about it from a customer standpoint, there are quite a few reasons you might want to order flowers online. The biggest one is that you don't need to leave the house - you can have a bouquets of beautiful fresh flowers delivered with just the tap of a screen, or the click of a mouse. This is incredibly handy, especially when you can shop them online locally, another big plus!
One other great thing about taking advantage of an online florist is that you can choose to order flowers for delivery to wherever you like (normally). For instance, if Mother's Day is approaching, but your mum lives on the other side of the country, no problem whatsoever! It'll be easy to have a bouquets of beautiful flowers delivered to her directly. Alternatively you might want to have flowers sent to someone for their anniversary, birthday or another event of note.
Online florists tend to have a wide range of bouquets and complimentary gifts to select from, and are normally sorted for convenience, into categories such as Occassion, or Bloom. This makes it really easy to find exactly the flowers you want.
Sending a bouquets of flowers via your local online florist is a rising trend, part of the wider trend of shopping moving online. Even if the recipient lives near by, or even in the same building for that matter, it's still a great surprise when there's a knock on the door, and the mystery package is revealed to be a bouquets of beautiful, fresh flowers.
Do you run a florist locally? Why not take advantage of online tools like TAPN.TO, to grow your business locally and online at the same time. Do you have any thoughts on the increasing popularity of online florists? Why not leave a comment below!